Harrogate, North Yorkshire
Improve an existing website around observed problems and useful content. Plan the migration as carefully as the new design.
Identify the pages, enquiries and visitor tasks that need to be retained or improved.
Agree the information hierarchy, layouts and content work with your team.
Inventory existing URLs and plan redirects to relevant destinations when pages move.
Review canonical URLs, sitemap entries, metadata and crawlable content before launch.
Check direct URLs, mobile layouts, keyboard access and contact or purchase journeys.
Agree release responsibilities, access, post-launch checks and any ongoing support.
A migration plan can reduce avoidable problems, but no provider can guarantee unchanged rankings. Relevant redirects, retained useful content and post-launch checks should be included in the scope.
Timing depends on the existing site, content readiness, integrations and review stages. Agree a schedule once those dependencies are understood.
Share the current URL, the tasks visitors struggle with, required features and content you want to keep. Confirm appropriate access only when it is needed for the agreed work.
A proposal confirms deliverables, content and access responsibilities, review stages, timing and any separate ongoing services.